An MT-led activation inspired by the launch of the Three Crowns IMP…there was the need to create awareness and drive shelf off-take. This was done through engagement with shoppers and families on the shop floor and at the Experience Center. Fun activities for kids and families, branded souvenirs, as well as cash prizes were available for shoppers.
- Lagos. Ibadan. Port-Harcourt. Abuja
- 1,800+ consumers directly reached