Raid Pesticide

Activity Description

Targeted at communicating the price reduction of Raid 300ml and regaining its position as a market leader in the discount insecticide category, this open-market led activation achieved penetration for the brand through massive purchase at activation grounds.

Coverage

  • Pan Nigeria

Result

  • 8,305 cans sold (1,512 cases)
  • 16, 924 consumers directly touched

Photos

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