Molfix Diaper

Activity Description

With the clutter in the diaper category, we set out to clearly differentiate Molfix range of diapers from all others in the market. This was done through a specialized rig with live demonstration and educative talk. Sampling also took place.

Coverage

  • Pan Nigeria

Result

  • Massive awareness and demand generated for Molfix across activation locations.
  • Sales went north.

Photos

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