Activity Description

The in-mall activation was mooted to achieve the following goals:

  • position Campari Bitters as the number 1 mix partner with beer
  • re-assert Campari’s position as a category leader
  •  recruit a younger and new generation of enthusiastic and adventurous consumers


  • Lagos


  • 1,560 consumers sampled (3 days)
  • 3,235 consumer calls
  • The Ikeja City Mall activation may be likened to a sort of rebirth with the younger generation of consumers most especially.
  • The activation presented Campari Bitters as that Bitters that is urbane, outgoing and adventurous; as different from the old-school opinion they earlier held.

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